About Us

Whole Wealth Group Ltd (“WWG”) is a wealth transformation enterprise and is a member of a global independent partner network for high value asset broking, coaching and consulting, banking and finance, high-yield protected investments, funds, asset and wealth management, creative impact production services, sustainable economic development and other innovative financial services, provided through our strategic partners. We thoughtfully leverage our long and varied financial services experience to expand the concept, creation and flow of wealth, in both financial and non-financial terms, beyond only “the few”. Our motivation and mission is to protect and grow wealth holistically together by helping the right people access the right opportunities and resources, with a vision of expanding prosperity and possibility, and unlocking highest potential everywhere.

We are also an associated member of a Netherlands based investment foundation whose partner companies focus on protecting capital (via leading global bank guarantees) while providing high-return private investments and alternative project funding. This group of companies includes a close strategic partner ALPRIMO AG, based in Switzerland.

WWG acts in an investing, consulting and connecting capacity to ensure that the needs and goals of all parties to a transaction(s) or portfolio of value creating activities are fulfilled. We earn our returns and fees for doing so, which will vary depending upon the size and nature of the investments being made and the projects being executed, and the level of our involvement.

Whole Wealth Group founder Gavin Peacock is a former global finance operations VP at JP Morgan. Other investment banks Gavin has worked for include Barclays Capital, Citibank, Credit Suisse, Salomon Brothers and WestLB. He has over 25 years of financial services experience in a wide variety of risk and control functions across fixed income, equity, derivative and money market products in multiple markets, with client relationship, line and project management responsibilities, including supporting new business initiatives.

In 2012 he embarked on a consulting and research and development period with innovative start-ups, business architects and system entrepreneurs, ESG and impact investors, social system designers, organisational and leadership development consultants, advisers, coaches and mentors, creatives, technologists, scientists and educators. Inspired and informed by this experience, Gavin founded the Whole Wealth Group to help enable, support, and advance activities that integrate lasting measurable social, economic, scientific, creative and cultural, governance and environmental benefits, in a wider holistic approach to wealth creation.

Low-risk products for accelerated capital growth and high income generation

As an example, WWG partner ALPRIMO AG is an authorised agent for capital-protected high-return private financial products made available by one or more Globally Systemically Important Banks. For the most recent annual list from the Financial Stability Board, from Nov2018, please see the link below: http://www.fsb.org/wp-content/uploads/P161118-1.pdf). One such product is a low-risk high-return (“LRHR”) protected investment program launched in 2015 and provided through an associated company of a global top ten bank that enables suitable sophisticated investors to receive profits significantly above typical investment products available in the market, from a minimum investment of EUR 101,000, rising to investments of EUR 50,000,000 and above. These high returns come with a bank guarantee to minimise risk, a 100% track record of prompt payment, over 2,000 clients to date, weekly intake and monthly payouts. POF required during the due diligence process.

Appropriate evidence can be provided to substantiate the high returns achieved through this product. These high returns are the result of leveraged trading profits from financial instruments such as Medium Term Notes and Bank Guarantees, plus precious commodities and more, whereby the bank uses its balance sheet size and strength and high credit rating to trade with credit lines of ten times or more of the amount of cash received from new investments. This product runs on 13-month rolling contract basis (up to max. 2035) with a global bank stamped guarantee for both the capital invested and the profits. 5-10% or more of the high returns received by investors are required to be put into humanitarian projects and other socially and environmentally responsible activities.

A bespoke certificate program, available from April 2019, also provides capital-protected high returns with the added flexibility of a unique ISIN (International Security Identification Number) for each certificate which can be sold back to the issuing agency at par value if the full capital amount is needed back by the investor before the standard contractual 13-month term is reached.

Why do we use the term “Whole Wealth”?

Our definitions of terms such as wealth, health, growth, happiness and success, influence our “stories and structures”, which influence and shape our patterns of thinking, perceiving, communicating, relating, doing and being, and what we believe is and isn’t possible for individual and collective prosperity.  

Wealth originated from “weal” and was associated with health, healing, happiness, a state of good fortune and well-being, before a narrower definition emerged based primarily on just money and saleable assets. In these volatile, fast and fragmented times, we must recapture these broader richer origins.

Wholewe are all whole parts of larger whole systems. From personal to planetary scale, taking a more holistic approach to the ways in which we go about identifying, defining, cultivating, measuring, growing and evolving all forms value can only contribute to more meaningful, fulfilling, exhilarating lives.   


Whole Wealth Group Ltd is a private limited company registered in the United Kingdom under Company Number 11651383. Its registered address is at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. The contents of this website are intended for sophisticated investors. The information contained herein should not be regarded as advice or an offer, invitation or solicitation to enter into any financial obligation, activity or promotion of any kind as defined by the Financial Services and Markets Act 2000. The provision of any investment services and products, whether or not mentioned on this website, may not always be suitable for an investor, and we recommend that any potential investor conducts their own due diligence before entering into any investment contract.